Hello!

For my logo project I decided to create a logo for my very own fashion line. I got this idea from scrolling through Pinterest and Instagram and noticing lots of designer brand logos; some of my favorite were Channel, Versace and Louis Vuitton. My logo relates to my fashion blog because it is for a fashion line!

After scrolling through my phone, I got onto my laptop and looked through Flickr and Pixabay. I searched designer logos and other things like women in dresses, manikins and sketches of outfit designs. After my research, I came across a photo on Pixabay and decided to use it as a reference and alter the appearance of it (link is below/free commercial use). I went back to the illustrator tutorials on our class blog and re-watched the last one in order to cut out the woman in the photo.

After watching the video, I used the pen tool and cut out the silhouette of the women in the dress. Then, I suffered the web looking for fonts I liked and would want to download. After looking through a ton of fonts I finally found one I really liked called Dinasty. I downloaded this font that I found on https://www.dafont.com and created my initials, RF. To make my design pop more I decided to use red as the main color and gray as the stroke color. After having all three elements done, I moved them around to create what I have below.

Some challenges I faced using Illustrator were the gradient tool, the pen tool and moving photos from the front to back. I couldn’t figure out what colors I wanted to use in the gradient tool so I will complete that in my final. The pen tool was hard because I had trouble creating curves. Lastly, I wasn’t able to move my initials to in front of the women silhouette.

For my final draft, I will probably change the colors and make them pop more by using the gradient tool. I played around with yellow and pink and might revert back to those colors. I will also make the silhouette of the woman look more polished in my draft. I may want to alter her dress more and make it less puffy.

https://pixabay.com/en/fashion-logo-dress-woman-female-2757090/