Hey everyone! 

For my logo design project, I decided to create a logo for my very own fashion line. I got this idea because my overall blog topic is fashion; I thought what better way to explain fashion than a fashion line itself? I got my inspiration from fashion logos like Channel, Versace and Louis Vuitton. 

While going through my design process, I decided I wanted one of the elements in my design to be a woman in a dress to portray fashion. The other key elements I included were my initials, the phase “fashion line”, and a curved line with hearts on the end. These elements are significant to my blog because it is a logo for my own clothing line! 

Before working on my logo in Illustrator, I chose a photo from Pixabay to use as a reference in my design (link below). It is a photo of a women in a dress and I used the pen tool to trace around the edges of women and her dress. I then made the image all black because I just wanted the silhouette of the women. After that I created my initials using the font Dinasty that I downloaded from https://www.dafont.com/dinasty.font. 

For my final draft, I edited my design a significant amount. I used a lot of the feedback I got from my teacher and peers. One piece of feedback I received was to move my initials from behind the silhouette to in front of it. I was also told I should choose a more fun color than red for my initials, and I agreed. I decided to go with a light pink because it is one of my favorite colors.  I also added the phase “fashion line” to make my design clearer. I downloaded the font I used for the phrase “fashion line” from https://www.dafont.com/isabella-script.font . Another tweak I made to my design from draft to final was making the silhouette much larger and same with my initials. The last thing I added to my design was a curvy line and hearts using the pen tool and the anchor point tool. I thought this would add the perfect amount of spice to my final logo! 

I really enjoyed completing this project and love the final outcome of my design, enjoy! 

https://pixabay.com/en/fashion-logo-dress-woman-female-2757090/